Session 5 · Persuasive Technology & Ethics
Hooked
Pick an app you use, open it on your phone, and analyse its loop through Nir Eyal's Hook Model — Trigger, Action, Variable Reward, Investment. Then decide: does the loop serve the user's job, or just keep them in the app? See where you land on the grid.
Start the exercise →
Coming soon
Future session
More games ahead
Additional product-management exercises will appear here through the term — pricing, prioritisation, metrics, and positioning.
In the works